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Agile online marketing strategy & tactics to make your business antifragile.

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Wave
“The good is monstly in the absence of the bad.”
Our Lean Marketing approach helps you find the right product-market fit and message-market fit fast,
so you don’t waste your time and money on following the wrong business idea.

Find your most valuable customers.

We start with 80/20 analysis to analyze your most profitable customers, products and use of time. For new products or businesses, we do a ‘shadow 80/20’ analysis.

Find & develop the right channels.

We analyze where your customers already are online, and develop the right tactics to convert them to your site in the most optimal and cheapest ways.

Validate your business idea.

In a few workshops, we help you to develop a lean business model. We help you to define the customer problem you are trying to solve, develop a minimum viable testable & quickly test and iterate your idea.

Minimum Viable Brands & Lean Communications.

Develop your brand essentials, define your core personas, and test-drive your messaging to understand which stories ‘stick’ and convert for your audience.

Barbell strategies.

We help you select the best tools and tactics for your audience that generate the most traffic and revenue. Focusing on the few that fit your purpose, audience and business delivers the highest yield.

Track the right growth metrics.

We help you track the growth metrics that really make a difference for the long term success of your product and business. We help you find the right levers to pull to drive growth.

Wave
“We have skin in the game”
Tawk is cheap.
We are entrepreneurs who take risks.

We have Skin in the Game

We have personally tried and tested the tools and frameworks that we implement for our customers. We have tested and killed business ideas, so we can help yours thrive.

We love Persuasion Marketing

We don’t believe is rational decision making. We believe in using persuasion and psychology as the basis for effective communication and getting people to buy.

We value Systems over Goals

Goals don’t work, systems do. Systems are infinite games, and allow you and your organization to do the right things, consistently.

We follow what’s worked for the best

Most decisions should be made with 70% of the information you wish you had. We use the same heuristics and mental models that Nassim Taleb, Jeff Bezos, Warren Buffett and Charlie Munger use for their decision making.

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