There are books that change your perspective on how the world operates that much, they are called ‘Quake Books’. Books that after you read them, you are never the same again and see the world afresh, in a new light. If you are lucky, you read them at the right time in your life, when your susceptible to change. If you are really lucky, you read 2. I am one of those lucky few, that came into contact with the philosophies of Nassim Taleb in my early 20’s (The Black Swan) and early 30’s (Antifragile).
Those decades in your life, are when you challenge the status quo and ask why things are the way they are, and why things couldn’t be different. For me, I became heavily involved as a practitioner in digital marketing, blending ‘traditional’ marketing strategy with what’s come to be know ‘growth hacking’ at that same time. Slowly but surely, the philosophies and concepts for life started to blend with the experimental mindset advocated and practiced in growth hacking.
Most companies, if not all to some degree, are now operating in highly volatile environments and industries. Nimbler startups, supremely disruptive companies like Amazon, new technologies to make your obsolete, and geopolitical events can wipe your company from the playing field faster than ever before.
Are you thinking you should predict better to anticipate on those events? A fool’s errand. It will only lead to a false sense of comfort, as these events cannot be predicted.