Vilfredo Pareto 80/20 principle

Pareto Marketing: Get More From Less

by Chiel April 26, 2018 Marketing Mental Models

Do you actually know what you spend your money on? Do you know which of your customers are the most

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Getting Started With Antifragile Marketing

by Chiel April 06, 2018 Marketing Mental Models

Avoid becoming a turkey at Thanksgiving. Make your company use barbells. And launching rocket ships like Elon does it. Sort

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