When building new products, channels or campaign, we have Skin in the Game. We typically work with remote teams of free agents. That way, we can wait until last possible moment to pull together around a problem, avoiding fixed overhead of having a whole staff waiting for something to work on. Perverse incentives of “makework” are eliminated, paradoxically making these quick decisions better.
In a series of quick sessions, we help you determine the features that are critical in testing a new product, channel or campaign, but also the few features that will wow your first users, and will make them want to share and promote your product (while still in MVP-mode).
With the help of these guiding principles, we develop, implement and improve online marketing strategies to help your organization grow and, crucially, being able to sustain growth well into the future.